The VIU Flagshipstore is located in Spalenberg, the old town of Basel. We exposed the initial Building construction during the building of the store. This gave us the opportunity to challenge the mixture between old an new. We used elements like the previous floor tiles to hint at past spaces and create elements of surprise.
Team: Fabrice Aeberhard (Co-Founder, Creative Direction), Isabell Gatzen (Conception and Design), Sophie Kaiffer (Senior Architect) & Gabriel Bienz (Construction Planning)
Photography: Sandra Kennel
This space developed during my employment at VIU Ventures AG.